The Group is a vertically integrated jeweller based in Hong Kong. The Group is primarily engaged in the retail of its own products through its network of eight retail stores under the brand name of “Chong Fai Jewellery (創輝珠寶)” strategically located in Kowloon and the New Territories. Being vertically integrated, the Group possesses the means to control the diversity, quality and pricing of its own jewellery designs produced in-house at its production facility in Shenzhen, Guangdong Province, the PRC. The Group’s principal products are jewellery products, including gem-set jewellery and pure gold products